Delivery Hero: Why Scaling Isn’t Always Winning

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  • “Land-grab” expansion without guardrails nearly blew up the balance sheet. Chasing market share across dozens of countries helped drive 22% revenue growth in FY2024, but also fueled a €2.3 billion net loss in FY2023, showing that scale at any cost can undermine corporate health.
  • Ad hoc exits magnified the pain. The abrupt halt of the $950 million Foodpanda Taiwan sale and the collapse of Southeast Asia divestment talks not only triggered share-price drops but also pulled focus from core growth initiatives. 
  • Surgical market pruning unlocked the real turnaround. By pulling back from loss-making markets and enforcing strict unit-economics, Delivery Hero slashed net losses by 62% and nearly tripled adjusted EBITDA to €750 million in FY2024 proving disciplined capital allocation trumps unchecked scale.

In recent years, Delivery Hero has become a case study in how aggressive global expansion, if not backed by financial discipline and clear exit planning, can erode shareholder value. Once celebrated for its relentless growth in the food delivery market, the Berlin-based company has retreated from several markets despite significant prior investments to refocus on profitability.


From Growth Champion to Strategic Retrenchment


Founded in 2011, Delivery Hero quickly became one of Europe’s most prominent tech stories, expanding into dozens of countries and reaching a market capitalization of over €30 billion at its peak in 2021.[1]


Co-Founder and CEO, Niklas Östberg has always pushed for Delivery Hero to go beyond a simple marketplace and own the entire delivery chain, even though it meant heavy upfront capex and operational complexity. That bold move drove hyper-growth and service quality, but also set the stage for later when unprofitable markets had to be pruned.


By FY2024, Delivery Hero’s Total Segment Revenue rose to €12.8bn (+22% YoY) and adjusted EBITDA improved to €693m (vs. €254m in 2023).[2]  However, once depreciation & amortization, interest, taxes and other items are included, the company still posted net losses of €2.30bn in 2023 and €0.88bn in 2024.[3]


The Retreats: What Happened?


Delivery Hero’s strategy of “winning every market at any cost” began to crack under competitive and regulatory pressures.


  • Taiwan: Blocked by Regulators

A planned $950M sale of Foodpanda’s Taiwan business to Uber Eats in 2024 was blocked by Taiwan’s Fair Trade Commission on antitrust grounds.[4] Shares dropped 9% as a result of this deal falling through.[5]

 

  • Southeast Asia: Failed Sale, Market Uncertainty

Delivery Hero initiated negotiations to sell Foodpanda’s operations in several Southeast Asian countries in 2023–24. Talks eventually fell through, forcing the company to reassess its presence in those markets.[6]

 

  • Europe: Pulling Back

The company exited smaller European markets, including Slovakia and Denmark, to focus on more profitable geographies.[7]


Financial Discipline and Turnaround


Despite setbacks, Delivery Hero began tightening its focus:


  • Net losses down 61.6% in FY2024 to €882.4M from €2.3B in FY2023.
  • Revenue climbed 22% to €12.8B in FY2024.
  • Adjusted EBITDA rose to €693M in FY2024, from €254M the year before.


This demonstrates that pruning unprofitable markets, though painful, can create room for sustainable operations.


Lessons for SMEs


Delivery Hero’s story offers critical lessons for SMEs and scale-ups:


  • Align Growth with Profitability

Rapid expansion is tempting; but without clear profitability targets, it can quickly turn into a liability.

 

  • Plan Exits in Advance

Have clear criteria for exiting underperforming markets to minimize sunk costs and protect core operations.

 

  • Adapt to Local Dynamics

What works in one market may fail in another. Flexibility in pricing, partnerships, and compliance is essential.

 

Delivery Hero’s rise and retreat illustrate that scale, without strategy, is not sustainable. For SMEs, the message is clear: aggressive go-to-market strategies must be balanced with disciplined financial planning and well-defined exit strategies to weather unforeseen challenges.


Sources:


[1] https://stockanalysis.com/quote/otc/DELHY/market-cap/

[2] https://ir.deliveryhero.com/media/document/c38c7d53-cd6e-44de-8b1f-3559d5c43e6b/assets/DE000A2E4K43-JA-2024-EQ-E-00.pdf

[3] https://www.ainvest.com/news/delivery-hero-fy2024-turnaround-culinary-delivery-comeback-2504/

[4] https://www.reuters.com/markets/deals/uber-terminates-delivery-heros-foodpanda-business-acquisition-2025-03-11/

[5] https://www.techinasia.com/news/delivery-hero-shares-drop-9-taiwan-blocks-uber-deal

[6] https://www.deliveryhero.com/newsroom/delivery-hero-terminates-negotiations-of-potential-sale-of-foodpanda/

[7] https://spectator.sme.sk/business/c/foodora-exits-slovakia

By looka_production_81096935 June 27, 2025
In June 2020, Wirecard AG, once a celebrated German fintech company, collapsed after revealing that €1.9 billion was missing from its accounts, a sum that likely never existed. [1] This event marked one of Europe's most significant corporate frauds, highlighting critical lessons for SMEs and scale-ups about the importance of internal controls and independent audits. How The Fintech Giant Crumbled Under Scrutiny Founded in 1999, Wirecard grew rapidly to become a leading player in the digital payments industry. By 2018, it was valued at €22–24 billion and had secured a spot on Germany’s prestigious DAX 30 index. [2] Its share price soared from €17 in 2013 to a peak of €135 in 2018 [3] , reflecting strong investor confidence. Yet beneath this apparent success lay an intricate web of fraud. A series of investigations that took place between 2018 and 2020 revealed that Wirecard had been inflating its revenue and assets through fictitious transactions and non-existent cash balances. A significant portion of its reported profits from 2016 to 2018 could not be substantiated. [4] The Unfolding Scandal On June 18 th , 2020, Wirecard admitted that €1.9 billion (around a quarter of its total balance sheet) was missing [5] . This cash was supposedly held in trustee accounts in Asia, but auditors couldn’t verify its existence. The company quickly filed for insolvency, making it the first DAX 30 company to ever do so. [6] Wirecard’s share price collapsed by more than 98%, falling from over €100 to less than €2 within days. [7] CNBC reported an over 60% crash in share price immediately after the announcement. [8] On 26 June 2020, shares opened at €2.35, marking a 97% drop since news of the fraud broke. [9] The scandal exposed significant failures in corporate governance, audit, and regulatory oversight. Wirecard's long-time auditor, Ernst & Young (EY), faced criticism for not detecting the fraud earlier. A review found that EY's audit work was marred by "grave" and "repeated" violations of professional duties. [10] In 2023, Germany’s auditor supervisory authority APAS fined EY €500,000 and imposed a two-year ban from accepting new audit mandates for public interest entities in Germany. Lessons for SMEs and Scale-Ups The Wirecard collapse wasn’t just a corporate failure—it was a systemic breakdown. It reminds us that growth without guardrails is dangerous. Four key takeaways: Internal controls aren’t optional : Rapid expansion must be matched by rigorous internal systems. Weak oversight creates room for misconduct. Auditors must be truly independent : External audits are only as effective as they are objective. Independence, competence, and skepticism are non-negotiable. Transparency builds resilience : Clear, consistent financial reporting isn’t just good practice—it’s a defense against deception and a signal to investors that management can be trusted. Regulators matter : When enforcement lags behind innovation, bad actors find loopholes. Robust regulatory frameworks must evolve with the market. Tools SMEs Can Use to Prevent Similar Failures Wirecard Was a Giant. The Lesson Applies to Everyone. Wirecard’s implosion wasn’t just about fraud—it was about systems that didn’t ask hard questions until it was too late. Most SMEs won’t make headlines if things go wrong, but the consequences can still be existential. The good news: the right tools exist, and they’re no longer out of reach. Start with clean, real-time data. Cloud platforms like Xero, QuickBooks, and Zoho Books give you instant visibility into your numbers. Audit trails and automated reconciliations aren’t just for show—they’re your first line of defence. Control spending before it spirals. Ramp, Spendesk, ApprovalMax—these tools let you build in approvals and set boundaries, even in small teams. Governance doesn’t need to mean bureaucracy. Get a second opinion. Virtual CFO services like Pilot offer monthly reviews and external oversight without the overhead of a full finance team. It’s the kind of objective input that catches issues early. Stay on top of risk. Vanta, LogicGate, BoardPro—they make it easier to manage compliance, prepare for audits, and keep your board in the loop. Governance doesn’t need to be complicated, but it does need to exist. Track what matters. Dashboards from Fathom, LivePlan, and Jirav help you keep an eye on burn, liabilities, and cash flow. Not every red flag is obvious—until it is. Wirecard wasn’t lacking in resources—it was lacking in rigour. That’s the part every growing business should pay attention to. It’s not about playing it safe. It’s about building something that can stand up to scrutiny. Sources: [1] https://www.straitstimes.com/business/banking/wirecard-whistleblower-tipped-german-watchdog-in-early-2019 [2] https://www.reprisk.com/insights/case-studies/wirecard [3] https://leap.luiss.it/wp-content/uploads/2022/09/WP5.21-The-Wirecard-scandal-and-the-role-of-Bafin.pdf [4] https://www.wirecard.com/uploads/Bericht_Sonderpruefung_KPMG_EN_200501_Disclaimer.pdf [5] https://www.bbc.com/news/business-53132953 [6] https://leap.luiss.it/wp-content/uploads/2022/09/WP5.21-The-Wirecard-scandal-and-the-role-of-Bafin.pdf [7] https://www.aidf.nus.edu.sg/wp-content/uploads/2021/05/Wirecard-The-Rise-and-Fall-of-a-Fintech-Giant-in-Asia-BT.pdf [8] https://www.cnbc.com/2020/06/18/wirecard-shares-plummet-as-payments-firm-postpones-annual-report.html [9] https://www.ig.com/sg/news-and-trade-ideas/how-wirecard-erased-nearly-all-of-its-market-cap-in-one-week-200626 [10] https://www.mcmillanwoods.com/2024/04/16/german-watchdog-finds-eys-wirecard-audits-grossly-negligent/
By looka_production_81096935 June 13, 2025
In recent years, FC Barcelona has become a cautionary tale for organizations that pursue ambitious growth without strategic financial alignment. Once a benchmark for both sporting and commercial success, the club is now burdened by over €1.4 billion in debt as of 2023 and operating under a strict La Liga spending cap. Additionally, the club must reduce its wage bill by over €130 million just to meet league rules for registering new players. The Growth Obsession Barcelona aggressively pursued growth through international fan engagement, brand extensions, and record-breaking player acquisitions. This included massive spending on players such as Robert Lewandowski, Jules Koundé, and Raphinha, contributing to the club's total player acquisition cost of over €160 million in a single window. But this expansion came with soaring wage bills and mounting liabilities. The club's misalignment between growth planning and financial forecasting was a critical error. While revenue-generating arms like merchandising and global sponsorships flourished, they could not keep pace with an unsustainable cost base driven largely by player salaries and amortized transfer fees. Financial Engineering with Short-Term Vision To balance its books temporarily, the club sold future media rights and pursued aggressive financial instruments. In 2022, for example, Barcelona sold 25% of its La Liga TV rights for 25 years for approximately €667 million, bringing in immediate liquidity but sacrificing long-term earnings. For SMEs, this is akin to trading future revenue for present solvency, a move that can be viable only with careful scenario planning and value recovery strategies. Misjudging Risk in Strategic Planning Strategic growth is not just about identifying opportunity; it's about anticipating risk. Barcelona's assumption that continued Champions League performance and global expansion would underwrite its expenses proved overly optimistic. When performance faltered and stadium renovations disrupted match-day revenues, the financial buffer collapsed. Key Takeaways for SMEs Link Strategy to Cash Flow : Ambitious growth plans must be anchored in realistic cash flow projections. Avoid Short-Term Fixes with Long-Term Costs : Monetizing future assets can create liquidity but may harm valuation and flexibility. Stress-Test Your Plans : Build downside scenarios into your strategic planning. What happens if key revenue assumptions don’t materialize? Watch for Structural Overheads : Ensure that fixed costs scale responsibly with revenue. Barcelona's story is a masterclass in the risks of misaligned growth and financing. For SMEs navigating cross-border expansion, acquisitions, or new product development, the message is clear: growth without financial discipline is not just risky, it can be fatal. Sources : https://www.espn.com.sg/soccer/story/_/id/37630027/barcelona-sell-further-15-percent-tv-rights-investment-firm-sixth-street https://www.espn.com/soccer/story/_/id/44708566/uefa-champions-league-stats-barcelona-winning-streak-ends-mbappe-drought-saka-chases-henry-arsenal https://www.nytimes.com/athletic/6399278/2025/06/05/barcelona-transfer-window-finances/ https://www.espn.com.sg/soccer/story/_/id/39956504/barcelona-finances-laporta-laliga-palanca-assets-transfers https://www.bloomberg.com/news/articles/2025-05-23/fc-barcelona-seeks-debt-amendment-to-gain-time-to-finish-stadium https://www.espn.co.uk/football/story/_/id/39562707/more-money-woes-barcelona-laliga-slashes-spending-limit
By looka_production_81096935 June 2, 2025
When markets run hot, the temptation to chase concentrated equity bets is strong. But smart business leaders know better. It’s not just about outperformance — it’s about resilience. And that’s where strategic diversification wins. Diversification: A Growth Strategy in Disguise True diversification isn’t about owning a bit of everything. It’s about building intentional exposure across asset classes, geographies, and liquidity profiles — to smooth volatility, protect capital, and unlock optionality. For entrepreneurs, the stakes are even higher. Your business is already a concentrated asset. Your portfolio shouldn’t be. What Are You Really Optimizing For? In bull markets, single-stock investors might outperform a 60/40. But when the cycle turns — and it always does — diversified portfolios recover faster and draw down less. Historical data shows traditional balanced portfolios delivering ~6.5–7% annualized returns with lower standard deviation. During the 2008 crisis and 2020 pandemic, they protected capital and provided liquidity when it mattered most. That’s not just performance — that’s staying power. Layered Diversification: What Smart Capital Looks Like Asset Class Diversification: Modern portfolios benefit from exposure across equity markets (including domestic large-cap, international, and emerging markets), fixed income instruments (government bonds, investment-grade corporate debt, and alternative credit strategies), and real assets that provide inflation protection and portfolio stability. Geographic and Currency Exposure: International diversification helps mitigate domestic economic risks while potentially capturing growth in developing markets. For businesses with international operations or aspirations, currency diversification can also provide natural hedging benefits. Alternative Investments: Real estate investment trusts (REITs), private credit, and carefully selected alternative investments can enhance returns while providing portfolio diversification benefits not available through traditional public markets. Business-Level Diversification: The diversification principle applies equally to business operations. Revenue concentration across customer segments, geographic markets, and product lines creates similar risks to investment concentration. The most resilient businesses and investment portfolios both embrace strategic diversification. Avoiding the Extremes Over-diversify, and you dilute conviction. Under-diversify, and you amplify risk. The sweet spot is intentional allocation — grounded in your business stage, risk appetite, and time horizon. A founder nearing exit will think differently from one entering a growth phase. Your portfolio should reflect that. The Case for Patient Capital Diversification enables one of the most underrated advantages in wealth creation: the ability to stay invested. It’s what keeps you from panic-selling at the bottom. It’s what gives you the freedom to think long-term — in your business, and in your portfolio. Bottom Line: Resilience Is the Real Alpha Smart diversification isn’t about being safe — it’s about being ready. Ready to withstand shocks. Ready to pivot. Ready to seize opportunities when others are sidelined. Our team combines strategic growth planning with financial analysis to help businesses build resilient capital structures. From structured financing transactions to comprehensive market research, we develop tailored solutions that align your investment strategy with your growth ambitions. Contact us to explore how strategic diversification can strengthen your financial foundation while supporting your business objectives.